Tura
A phone app designed to help users meet new travel buddies and plan trips together.
Duration: 14 Week, 2021 Spring
Category: End-to-end Mobile App Design, Solo Project
User Experience Design
User Research
UI Design
Wireframing
Prototyping
Overview
The Problem
Hard to find travel buddies that have similar interests.
The Goal
A phone app to help users meet new travel buddies by gathering people with similar interests. Users can choose their comfortable ways to meet new people and make friends during trips.
Project Ideation
Competitive Research
Unite Strangers
A website for strangers to meet and travel together
Pro
Curated trips, application form for trips
Con
Self-organized trips, no obvious security measures
Adequate Travel
An app to primarily to compare hotel prices worldwide and find the best and cheap hotel deals from all hotel booking sites
Pro
Fully featured with booking and planning
Con
Not built for stranger traveling, although it is theoretically possible，strangers must meet through stories and negotiate their own trips
You Xiake (游侠客）
An app that provide you many travelling schedules to choose. You need to group with strangers and be leaded by a tour guider.
Pro
Fully featured with hotels and transportations, fully planned trips, travel-guide moderated trips (safe)
Con
No personalized trips, no option for solo trips, no oriented towards friendship-building
Journal Ideation
Scenarios
Before
- Little communication
- No similar hobbies
After
- Closer to each other
- Trust each other
Positioning Matrix
Mission Statement
My mission is to gather people who love traveling and have similar interests by matching their information. Users can choose their comfortable ways (self-planned, other-planned, or I-planned) to meet new people and make friends during trips.
User Research
Interviews
Persona
Moodboard
Text Scenario
- Kiki loves traveling and listening to different people’s stories.
- There is a 4-day holiday for her 2 days later. She is planning to have a short trip to relax and make new friends with similar interests.
- She opens Tura. At first, Kiki selects her interests among the different provided options. Then, she inputs her budget time into the app.
- Tura provides her with several travel groups’ information as suggestions according to Kiki’s input. By looking at the detailed suggestion pages, Kiki can know not only the schedule and budget of the trip but also the information of other travel companions.
Kiki likes the apps first suggestion. Therefore, she enters the trip group chat to talk about the schedule details like tickets and hotel.
- She travels with the group. She writes a travel blog and posts it on the app every day.
- After the trip, Kiki makes many “travel friends”. They follow each others’ Tura account to keep on connecting.
- Next week, there is another holiday, Kiki and her “new-made travel friends”, Susie, are planning to travel together and schedule a trip themselves.
- Kiki uses the schedule function of the app to create a new trip schedule and share that with Susie to work together.
- After finish the whole schedule and name it, Kiki publishes the schedule to find more travel buddies.
Journey Map
Blob Scenario
Wireframe
3 Purposes to open the app
First
1. Find people who have the same interests
2. Chat with each other to get known with each other
3. Schedule a trip
Second
1. Schedule a trip
2. Find/share with friends to trip “with me”.
Third
1. Find a trip schedule/a group of people to join
Structure Map
Wireframe
Scroll horizontally to see the whole wireframe!
Color Theme Ideation
Logo Refinement
Final Solution
Function and Scenario
Main Features
Instruction
Log In
Travel Schedule
Create Community
Self-scheduled Plan
Homepage
Let's Connect!
shirley.lyu.xiaoya@gmail.com